OUR RETAIL COMPETENCE
Over 30 years of experience – over 3,000 projects – 50,000 people trained.
STRATEGY
We design and develop distribution strategies and related marketing actions to give value to our brand.
DESIGN & VISUAL
We turn your store into an experiential place, in which the company values, identity and brand positioning are first in the spotlight.
HR MANAGEMENT
We propose what makes the organization more efficient and effective. It is aimed at managing roles, duties and competences of each team member.
LOYALTY
We develop means for observing and measuring access to points of sale along with actions and tools to make customers loyal to the brand and the point of sale.
CUSTOMER SERVICES
Knowing the emotional aspects, perceptions, shopping anxieties and rational processes is a fundamental component of our profession. Our work is to transform this knowledge into attitude, words, stimuli and models.
Analysis
STORE OBSERVATION & KPI DASHBOARD
We provide specific performance indicators of the chain that report the most important elements for the performance assessment with respect to a specific activity.
– I.T. solution
– Merchandising productivity
– Roi monitor
– Sales performances
– Store check
BENCHMARKING
We measure the market segments of the points of sale compared to the competitors’.
– Geomarketing
– Retail Map
– Audience measurement
CUSTOMER RESEARCH
We analyse consumers’ perception, their behaviour and purchasing habits in a specific point of sale or in a specific market segment.
– Focus Group
– Mystery shopping
– In store customer behavior
PEOPLE ANALYSIS
We verify the managerial skills and the alignment of human resources according to the company competences policy.
– Career check
– Competence check
– Leadership check
– People satisfaction survey
Retailing
BRAND POSITIONING
We develop the appeal potential of the reference brand
– Brand architecture
– Business plan
– Customer relationship management
– Marketing plan
– Networking and partnership
SALE STRATEGY
We support companies in building distribution strategies within the mono brand, multi-brand and e-commerce channels.
– Economics
CONCEPT STORE & LAYOUT
We design display areas and paths in the store, with focal points setting and the correct management of the sales area.
– Communication system
– Customer edutainment system
– Design store
VISUAL MERCHANDISING
We propose intervention strategies that give greater effectiveness to the sales point, analysing the consumption trends for the construction of product groups.
– Digital signage
– Display model
– Multisensorial system
– P.O.P concept
– Windows model
ORGANIZATION MODELS
We create organizational models for retail, defining operational and management processes.
– Competence model
– Job description
– Process & standard operations
– Total rewarding & M.B.O
TRAINING
We organize training sessions for staff on the models coming from the analysis carried out through ad hoc training modules.
– Tutoring &Coaching
– Team building
– Train the trainer
– Induction process
ENGAGEMENT
We build engaging and personalized customer experiences aimed at guiding the customer’s purchasing decisions and brand loyalty over time. We design training modules that support companies in motivating staff.
– Service and customer experience model
TOOLS
DIGITAL TOOLS
We create digital tools for customization and people engagement and we design training platforms and measurement tools with various partners
– Corporate video
– E-learning
OPERATION TOOLS
We design operational manuals for internal communication, to regulate and share commercial and management processes.
– Tutorial & motivational video
-Retail book