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After Nike, Puma, Adidas, Asics also Champion becomes part of our customer portfolio. Along the way, we will accompany the brand to the enhancement of storytelling in stores, a fundamental element to share 100 years of history and emotions with its customers.

Champion, which quickly became famous thanks to partnerships with American universities, has always believed in innovation while maintaining a unique and original heritage, like for instance the Reverse-Weave sweatshirt designed to guarantee maximum performance and functionality of the athletes. There have been numerous innovations: football cotton t-shirts, reversible t-shirts, nylon wind jackets and the most iconic garment of the 20th century: the hooded sweatshirt. Today the company wants to enhance the sales network to transfer to customers the values and importance of a historical brand that has accompanied sport in innovation and style.