We increase the in-store entries and receipts of your store
Since 1988 we have been developing solutions to increase the number of in-store entries, attractiveness and brand value of our customers.
We increase the performance of your sales network
We develop solutions to increase the sell-in, sell-out and sell-through of sales networks of companies operating in the normal trade, organized retail distribution and specialized chains.
We accompany you in defining Omni channel strategies
We identify the objectives and tools to propose marketing actions to give value to your brand, meeting the needs of an increasingly demanding customer, whose purchasing activities move continuously between physical and digital ones.
OUR RETAIL COMPETENCE
30 years of experience – over 2,000 projects – over 300 clients – more than 40,000 people trained.
We design and develop distribution strategies and related marketing actions to give value to our brand.
DESIGN & VISUAL
We turn your store into an experiential place, in which the company values, identity and brand positioning are first in the spotlight.
We propose what makes the organization more efficient and effective. It is aimed at managing roles, duties and competences of each team member.
We develop means for observing and measuring access to points of sale along with actions and tools to make customers loyal to the brand and the point of sale.
Knowing the emotional aspects, perceptions, shopping anxieties and rational processes is a fundamental component of our profession. Our work is to transform this knowledge into attitude, words, stimuli and models.
STORE OBSERVATION & KPI DASHBOARD
We provide specific performance indicators of the chain that report the most important elements for the performance assessment with respect to a specific activity.
– I.T. solution
– Merchandising productivity
– Roi monitor
– Sales performances
– Store check
We measure the market segments of the points of sale compared to the competitors’.
– Retail Map
– Audience measurement
We analyse consumers’ perception, their behaviour and purchasing habits in a specific point of sale or in a specific market segment.
– Focus Group
– Mystery shopping
– In store customer behavior
We verify the managerial skills and the alignment of human resources according to the company competences policy.
– Career check
– Competence check
– Leadership check
– People satisfaction survey
We develop the appeal potential of the reference brand
– Brand architecture
– Business plan
– Customer relationship management
– Marketing plan
– Networking and partnership
We support companies in building distribution strategies within the mono brand, multi-brand and e-commerce channels.
CONCEPT STORE & LAYOUT
We design display areas and paths in the store, with focal points setting and the correct management of the sales area.
– Communication system
– Customer edutainment system
– Design store
We propose intervention strategies that give greater effectiveness to the sales point, analysing the consumption trends for the construction of product groups.
– Digital signage
– Display model
– Multisensorial system
– P.O.P concept
– Windows model
We create organizational models for retail, defining operational and management processes.
– Competence model
– Job description
– Process & standard operations
– Total rewarding & M.B.O
TRAINING & ENGAGEMENT
We organize training sessions for staff on the models coming from the analysis carried out through ad hoc training modules.
– Tutoring &Coaching
– Team building
– Train the trainer
– Induction process
– Service and customer experience model
We create digital tools for customization and people engagement and we design training platforms and measurement tools with various partners
– Corporate video
We design operational manuals for internal communication, to regulate and share commercial and management processes.
– Tutorial & motivational video